Where Precision Meets Peace of Mind.
Finlance was born from a simple idea: to make expert bookkeeping and financial management effortless and accessible. Discover our story and the values that drive us to help your business thrive.
Finlance : Revolutionizing bookkeeping for Businesses & CPA's
Finlance is a cutting-edge outsourcing bookkeeping company, co-founded by CA Ashish Barot, a Chartered Accountant with 7+ years of experience, and Jay Brahmbhatt, an IIM Bodhgaya graduate with a Masters in Finance. Specializing in bookkeeping, payroll management, tax preparation, and business optimization, we empower businesses and CPA firms worldwide to streamline their financial operations using the best technology tools and software, making services simpler, easier, and automated.
With Finlance, “Effortless bookkeeping, accelerated growth.” Let us help you navigate the financial landscape, while you accelerate success.

VISION
To be the global leader in providing cutting-edge bookkeeping, taxation, finance, and business performance optimization services, empowering businesses and CPA firms worldwide to streamline operations, enhance growth, and achieve sustainable success.
MISSION
At Finlance, we are committed to transforming bookkeeping, tax, and financial services through innovative technology and expert insights.
Our mission is to provide efficient, automated solutions that optimize business operations, save time, and drive profitability. By offering tailored services designed for growth, we help businesses and firms focus on what matters most—strategic development and long-term success.
Core values
Values that drive us, results that define us
Integrity and Transparency
We uphold the highest ethical standards, ensuring honesty and transparency in every interaction.
Client-Centric Approach
Your needs come first, we deliver tailored solutions and keep communication open at all times
Confidentiality and Security
We protect your sensitive financial data with the utmost confidentiality and robust security measures
Innovation and Efficiency
Embracing cutting-edge technologies to streamline processes and deliver more effective solutions
Professional Excellence
We continuously pursue excellence, adhering to best practices and providing top-tier service
Collaboration and Accountability
Working together with accountability to deliver the best results and meet shared goals.
Meet Our Leadership
The innovative minds driving Finlance's success and revolutionizing finance for our clients.

Ashish Barot
Founder & Managing Director
Ashish, a Chartered Accountant with 7+ years of experience, leads Finlance with a vision to deliver cutting-edge financial solutions, empowering businesses to achieve their goals with precision and confidence.

Jay Brahmbhatt
Co-Founder & CEO
An IIM Bodhgaya MBA, Jay combines strong financial acumen with an entrepreneurial vision to provide efficient and reliable bookkeeping solutions, ensuring clients achieve sustained growth.

Dhruv S. Patel
Marketing Lead
Dhruv drives our digital marketing strategies, developing innovative campaigns to enhance brand visibility, increase client engagement, and strengthen Finlance’s market position.

Dhruv B. Patel
Tech Integration Lead
Dhruv specializes in integrating cutting-edge technologies like AI and automation into our financial processes, optimizing workflows and providing clients with smarter, more efficient solutions.
